To begin my review of chapter 5 from Lankshear and Knobel’s New Literacies: Blogs and Wikis, I first
wanted to share the answer to a question that I’ve had for a long time – where did
the word blog come from?
Here is the brief history from Wikipedia (appropriate for
this chapter):
Some of you may have already known that tidbit. The origin
of the name isn’t as exciting as I had thought it would be. I assumed it was
perhaps a made-up term but I guess having weblog as the origin makes sense.
I remember the first time hearing the term blog. It was
during my undergrad in the early 2000’s when a friend of mine sent me a link to
her daily blog. As an english major and with a love for writing, keeping a blog
was something she enjoyed doing and looked forward to each day. I understood it
to be an online journal that anyone could see. But it was more than that. In
addition to keeping somewhat of a diary, my friend also provided commentary on
various topics. I didn’t get it. The journal writing aspect I understood but
just writing sort of a personal op-ed for the whole world to see? I thought
maybe it was just a way to get attention.
Fast forward ten years and blogging is not only a common
term but a social norm as well. It certainly belongs in the discussion for new
literacies because it exemplifies the desire of people to express themselves,
communicate, and interact. I agree with Lankshear and Knobel that blogging is
both a medium and a practice much like paint. Paint is a medium used for
accomplishing a number of different tasks from making art to covering a
drywall. The practice of painting can also take different forms with different
objectives. Therefore, blogging also acts as both a medium and a practice…a
thing and an action.
One thing the authors point out, in both chapters 5 and 6, is
that many people look to social networks for knowledge flows – ways to
continually acquire knowledge in certain areas of interest. We know that some blogs
and wikis also serve to provide knowledge flows today. The question I find
curious is how and why do people trust the information provided by the masses?
I look at the case of commercial enterprise. The last few
companies I have worked for have utilized blogging as part of their marketing
strategy. At one company I worked for, anyone was allowed to submit a blog post
for the corporate blog – which I happened to do on a couple occasions. I didn’t
understand then and I’m not sure I understand now the value of such a blog to a
reader. Is it to get a human component behind the flashiness of marketing?
I know in our sales organization (in the technology
industry) a common strategy is to not just sell products to a customer but be a
trusted advisor to the customer. I’m sure that publishing corporate blogs, with
contributions from industry experts, is way to gain that trusted advisor
status. Blogs provide a regular feed of industry and technological commentary
but is the information presented trustworthy? Afterall, the company is trying to sell products.
I guess what I’m trying to get at is – as society shifts to
blogs and even wikis for knowledge are we in danger of ingesting bad information?
How do we know who to trust?
Mike, I enjoyed your reflection. I found it interesting how the reading can create such different insights depending on personal background. I share your concern about trust in open participation and generation of new literacies. I think the discussion about what is the appropriate criteria to evaluate experts and expertise when producing new knowledge is an important discussion to expand in our course. Thank for sharing!
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